Trusted by 400+ contractors across 10 trades

Stop Losing Jobs to Contractors Who Quote Faster

Give homeowners an instant price in 2 minutes — right on your website. Capture leads 24/7, automate follow-up, and close more jobs while your competitors are still calling back tomorrow.

Setup in 10 minutes · No tech skills needed · Cancel anytime

smithroofing.com
Smith Roofing Co.
Get Instant Estimate

Your Estimated Cost

$8,400 $12,200

Based on satellite measurement

Full tear-off & disposal
Architectural shingles
New flashing & ridge cap
Get My Free Detailed Quote →

400+ Contractors · 10 Trades · $2.4M+ Quotes Generated · < 2 Min Avg Quote

Every missed lead is money left on the table

Contractors lose 30-50% of potential jobs because they can't respond fast enough. Here's what's really happening:

Slow response = lost jobs

78% of homeowners hire the first contractor who responds with a price. If you're calling back tomorrow, you've already lost.

Lead forms don't convert

Generic "request a quote" forms convert at 2-3%. An instant price range converts at 15-25%. That's 5-8x more leads from the same traffic.

Manual quoting wastes hours

Every phone estimate costs you 20-30 minutes. Multiply that by 50 leads a month. That's 25 hours of unpaid work — every single month.

Live in 10 minutes. No tech skills needed.

Three steps between you and more leads.

01

Set Up Your Estimator

Pick your trade, set your prices, upload your logo. The whole setup takes less than 10 minutes — no coding, no developers.

Your logo, your colors, your prices
02

Homeowners Get an Instant Price

Visitors answer 3-4 trade-specific questions and see a real price range in under 2 minutes. No callbacks. No waiting.

Works on any device — 60% of quotes come from mobile
03

Leads Land in Your CRM Automatically

Every submission includes contact info, quote details, and project scope. Automated SMS follow-up starts immediately.

Pipeline view: New → Contacted → Won

Every tool you need to capture and close more jobs

Not another generic CRM. Purpose-built for contractors who want more leads, faster closes, and less time on the phone.

Instant Quotes That Close

Homeowners get a real price range in seconds — not a 'we'll call you back' form. Convert 5-8x more visitors into actual leads.

CRM That Works While You Sleep

Every lead tracked with contact info, quote details, and status. Nothing falls through the cracks — even when you're on a job site.

Automated Follow-Up

SMS drip sequences that engage leads automatically. 6-touch follow-up runs on autopilot so you never lose a lead to slow response.

Works on Any Website

Two lines of code. That's it. WordPress, Wix, Squarespace, Webflow, or any HTML site. Or we'll install it for you.

Your Brand, Your Prices

Custom colors, your logo, your pricing rules. Homeowners see your brand — not ours. No InstaQuote branding on any plan.

10 Trade Templates Ready to Go

Pre-built estimators for roofing, siding, painting, paving, and 6 more trades. Trade-specific questions, pricing logic, and scope items included.

See How Much Revenue You're Missing

Adjust the sliders to match your business. See what faster quoting and automated follow-up could mean for your bottom line.

30
5200
$5,000
$500$25,000
20%
5%50%

Your current monthly revenue

$30,000

With InstaQuote Pro

Estimated additional revenue

$7,500

per month

That's $90,000 per year

Based on a conservative 25% improvement in close rate from faster response time and instant pricing.

InstaQuote Pro pays for itself with just 1 extra job.

10 Trades. One Platform.

Built specifically for your trade — not a generic form builder

Each estimator comes pre-loaded with trade-specific questions, real pricing logic, and detailed scope templates. Not blank forms you have to figure out yourself.

Roofing

Instant roof measurements via satellite imagery

Satellite-powered

Siding

Exterior wall area calculated automatically

Satellite-powered

Gutters

Roof perimeter and drip edge from aerial data

Satellite-powered

Paving

Driveway and lot area from satellite imagery

Satellite-powered

Sealcoating

Surface area for accurate sealcoat pricing

Satellite-powered

Fencing

Linear footage with material and gate options

Dimension-based

Painting

Interior and exterior by home square footage

Dimension-based

Flooring

Room-by-room with material tier pricing

Dimension-based

Decks

Custom sizing with railing and stair add-ons

Dimension-based

House Cleaning

Bedrooms, bathrooms, and square footage based

Dimension-based

Don't see your trade? Let us know — we add new estimators regularly.

Contractors are closing more jobs with InstaQuote Pro

Real results from real contractors.

MT
Verified
3 leads/week → 15+ leads/week

We went from 2-3 leads a week to 15+. Homeowners love getting a price without waiting for a callback. The ROI was obvious within the first month.

Mike T.

Roofing Contractor · Portsmouth, NH

SL
Verified
Saved 10+ hours/week on quoting

Set it up in an afternoon. The automated follow-up alone saves me hours. I used to spend my evenings returning calls — now leads get quoted instantly.

Sarah L.

Painting Contractor · Portland, ME

DR
Verified
3 jobs booked in first week

The satellite measurement blew my customers away. They think it’s magic. Booked 3 jobs the first week just from the website traffic I already had.

Dave R.

Siding Contractor · Burlington, VT

JK
Verified
0 online leads → 8-10/week

We had zero online lead capture before InstaQuote Pro. Now we’re getting 8-10 qualified leads a week from our website. Game changer for our business.

Jason K.

Paving Contractor · Boston, MA

AP
Verified
Close rate up 35%

The automated follow-up is incredible. Leads get a text within seconds of submitting. Our close rate jumped because we’re always the first to respond.

Amanda P.

Flooring Contractor · Denver, CO

CM
Verified
Paid for itself in 1 week

ROI was immediate. One fencing job covered the entire annual subscription. The estimator does in 2 minutes what used to take me 30 minutes on the phone.

Carlos M.

Fencing Contractor · Austin, TX

Grow even faster with add-ons

Optional tools to accelerate your business. Add anytime — no commitment.

Full Website Build

$799 one-time

We design and build a complete contractor website with your estimator embedded, your brand applied, and your content written. Launch-ready.

Learn more →

Widget Installation

$299 one-time

We embed the estimator on your existing website. Works with WordPress, Wix, Squarespace, Webflow, and any HTML site.

Learn more →

Managed Ad Campaigns

From $299/mo

AI-managed Google and Facebook ads that drive qualified homeowner traffic directly to your estimator. Ad spend billed separately.

Learn more →

SMS Automation

Included in Pro & Scale

Automated follow-up sequences, instant lead notifications, and two-way texting. The leads come in — the follow-up runs itself.

Learn more →

Pays for itself with just 1 extra job per month

Simple pricing. Serious ROI.

Every plan includes the instant estimator, all 10 trade templates, CRM, and lead capture. Add SMS automation and team tools when you're ready. No setup fees. No contracts.

Core

The complete estimator + CRM for contractors.

$129/month

No setup fee

  • Instant estimate widget (all 10 trades)
  • Satellite-powered measurements
  • Embeddable on any website
  • Hosted quote page
  • Lead capture CRM + pipeline
  • SMS notifications
  • Manual lead assignment
Get Started
Most Popular

Pro

Add SMS lead response and team routing.

$249/month

$0.025/msg over 2,000

  • Everything in Core
  • 1 business phone number included
  • Instant SMS lead response
  • Team texting inbox
  • 2,000 messages/month included
  • Automation templates
  • Manual lead assignment
Start with Pro

Scale

High-volume teams with dedicated numbers.

$399/month

$0.02/msg over 5,000

  • Everything in Pro
  • 3 rep numbers included + $10/mo per additional rep
  • 5,000 messages/month included
  • 6-touch auto follow-up sequence
  • Review generation automation
  • Round-robin rep assignment
  • Manager controls + analytics
  • Speed-to-lead tracking
Get Scale

Compare Plans

FeatureCoreProScale
Instant estimate widget
All 10 trade templates
Satellite measurements
Embeddable widget
Hosted quote page
Lead capture CRM
SMS notifications
Business phone number1 included3 included + $10/rep
SMS lead response
Round-robin assignment
Team texting inbox
Messages included/month2,0005,000
Overage rate$0.025/msg$0.02/msg
Dedicated rep numbers
6-touch auto follow-up
Review generation automation
Manager controls
Advanced analytics
Speed-to-lead tracking

Optional Add-On Services

Available with any plan — no commitment required

Widget Installation

$299one-time

We embed the estimator on your existing website. Works with WordPress, Wix, Squarespace, Webflow, and more.

Full Website Build

$799one-time

We design and build a complete contractor website with the estimator embedded and your brand applied.

Website Hosting

$49/momonthly

Custom domain registration, SSL certificate, CDN hosting, and unlimited content updates from your dashboard.

Dedicated Rep Number

$10/moper rep

Give each sales rep their own business phone number for lead texting. 3 included on Scale, $10/mo per additional.

Need more messages? Additional messages are billed at low per-message rates. No surprises, no hidden fees.

Core is $129/mo. One roofing job averages $8,000+. One siding job averages $12,000+.

The math is simple — one extra job pays for the entire year.

Frequently Asked Questions

What's included in every plan?
Every plan includes the satellite-powered instant estimate widget for all 10 trades, a hosted quote page, the embeddable widget for your website, lead capture CRM with pipeline tracking, and SMS notifications. The estimator is the foundation — it comes standard.
What do Pro and Scale add?
Pro adds instant SMS lead response, a team texting inbox, automation templates, and 2,000 messages per month. Scale adds a 6-touch automated follow-up sequence, review generation automation, round-robin rep assignment, 3 dedicated rep phone numbers, manager controls, advanced analytics, speed-to-lead tracking, and 5,000 messages per month.
Are there any setup fees?
No setup fees on any plan. You can optionally add our Widget Installation service ($299 one-time) if you want us to embed the estimator on your site, or our Full Website Build ($799 one-time) if you need a complete contractor website built for you.
What happens if I exceed my monthly message limit?
We never cut off your messages mid-month. Overage messages are billed at your plan's per-message rate ($0.025 on Pro, $0.02 on Scale) and charged at the end of the billing cycle. No surprises.
Can I change plans later?
Yes — upgrade anytime and it takes effect immediately. Downgrades apply at the end of your current billing period so you keep access to features you've paid for.
Do homeowners see exact prices or ranges?
You choose — show a price range, a starting-at price, or an exact estimate. Ranges are recommended to reduce sticker shock and set expectations before the site visit.
What is Rep Routing?
Rep Routing automatically assigns incoming leads to the right team member using round-robin or custom rules. Each lead gets a dedicated rep who owns the relationship from first text to close. Available on the Scale plan.
What are Dedicated Rep Numbers?
On the Scale plan, 3 dedicated rep phone numbers are included. Each rep gets their own number so leads are texted from that rep directly. Additional reps are $10/month per number.

Join 400+ contractors already capturing leads online

Your competitors are quoting faster.
Start catching up tonight.

10 minutes to set up. No credit card required. No tech skills needed. Just more leads, faster quotes, and more booked jobs.

No credit card required · Cancel anytime · Setup support included