Turn Your Website Into a 24/7 Lead Machine
Give homeowners an instant project estimate online — no more waiting for callbacks. Capture leads automatically and close more jobs.
No credit card required to start
Your Estimated Cost
$8,400 – $12,200
Based on satellite measurement
Trusted by 400+ contractors across 10 trades
How It Works
Up and running in under an hour.
Set up your estimator
Choose your trade, enter your pricing, and upload your logo. Takes less than 10 minutes.
Homeowners get an instant quote
Visitors answer a few questions and receive a real price range — right on your website.
Leads flow into your CRM
Every submission lands in your dashboard with contact info, quote details, and status tracking.
See exactly what your homeowners will experience
Try a live roofing estimate — takes 60 seconds
10 trades supported
Pre-built for your trade
Each estimator comes with trade-specific questions, pricing rules, and scope templates — ready to publish in minutes.
Roofing
Instant roof measurements via satellite imagery
Siding
Exterior wall area calculated automatically
Gutters
Roof perimeter and drip edge from aerial data
Paving
Driveway and lot area from satellite imagery
Sealcoating
Surface area for accurate sealcoat pricing
Fencing
Linear footage with material and gate options
Painting
Interior and exterior by home square footage
Flooring
Room-by-room with material tier pricing
Decks
Custom sizing with railing and stair add-ons
House Cleaning
Bedrooms, bathrooms, and square footage based
Don't see your trade? Let us know — we add new estimators regularly.
Everything you need — nothing you don't
Instant Quote Tool
Trade-specific question flows that output a real price range in seconds.
Built-in CRM
Every quote submission becomes a lead in your dashboard, ready to work.
Easy Embed
Two lines of code to add the estimator to any existing website.
Trade Templates
Pre-built estimators for roofing, siding, paving, and 6 more trades.
SMS Automation
Instant new-lead SMS alerts and homeowner confirmation texts built in.
Mobile First
Homeowners complete the quote on their phone in under 2 minutes.
Contractors love InstaQuote Pro
Real results from real contractors.
“We went from 2-3 leads a week to 15+. Homeowners love getting a price without waiting for a callback.”
Mike T.
Roofing Contractor · Portsmouth, NH
“Set it up in an afternoon. The Integration tier was worth every penny — they embedded it perfectly and it matches our site.”
Sarah L.
Painting Contractor · Portland, ME
“The satellite measurement blew my customers away. They think it’s magic. Booked 3 jobs the first week.”
Dave R.
Siding Contractor · Burlington, VT
Estimator + CRM included in every plan
Add SMS lead response and team routing when you're ready. No setup fees.
Core
The complete estimator + CRM for contractors.
No setup fee
- Instant estimate widget (all 10 trades)
- Satellite-powered measurements
- Embeddable on any website
- Hosted quote page
- Lead capture CRM + pipeline
- SMS notifications
- Manual lead assignment
Pro
Add SMS lead response and team routing.
$0.025/msg over 2,000
- Everything in Core
- 1 business phone number included
- Instant SMS lead response
- Team texting inbox
- 2,000 messages/month included
- Automation templates
- Manual lead assignment
Scale
High-volume teams with dedicated numbers.
$0.02/msg over 5,000
- Everything in Pro
- 3 rep numbers included + $10/mo per additional rep
- 5,000 messages/month included
- 6-touch auto follow-up sequence
- Review generation automation
- Round-robin rep assignment
- Manager controls + analytics
- Speed-to-lead tracking
Compare Plans
| Feature | Core | Pro | Scale |
|---|---|---|---|
| Instant estimate widget | |||
| All 10 trade templates | |||
| Satellite measurements | |||
| Embeddable widget | |||
| Hosted quote page | |||
| Lead capture CRM | |||
| SMS notifications | |||
| Business phone number | — | 1 included | 3 included + $10/rep |
| SMS lead response | — | ||
| Round-robin assignment | — | — | |
| Team texting inbox | — | ||
| Messages included/month | — | 2,000 | 5,000 |
| Overage rate | — | $0.025/msg | $0.02/msg |
| Dedicated rep numbers | — | — | |
| 6-touch auto follow-up | — | — | |
| Review generation automation | — | — | |
| Manager controls | — | — | |
| Advanced analytics | — | — | |
| Speed-to-lead tracking | — | — |
Optional Add-On Services
Available with any plan — no commitment required
Widget Installation
We embed the estimator on your existing website. Works with WordPress, Wix, Squarespace, Webflow, and more.
Full Website Build
We design and build a complete contractor website with the estimator embedded and your brand applied.
Website Hosting
Custom domain registration, SSL certificate, CDN hosting, and unlimited content updates from your dashboard.
Dedicated Rep Number
Give each sales rep their own business phone number for lead texting. 3 included on Scale, $10/mo per additional.
Need more messages? Additional messages are billed at low per-message rates. No surprises, no hidden fees.
Every plan includes the satellite-powered estimator, all 9 trade templates, lead capture CRM, and hosted quote pages
Start capturing leads tonight.
Set up your first estimator in under 10 minutes. No tech skills required.