The instant estimator that captures leads — with optional SMS superpowers
Every plan includes the satellite-powered estimate widget, all 10 trade templates, lead capture CRM, and hosted quote pages. Upgrade to Pro or Scale to add instant SMS lead response and team routing.
Core
The complete estimator + CRM for contractors.
No setup fee
- Instant estimate widget (all 10 trades)
- Satellite-powered measurements
- Embeddable on any website
- Hosted quote page
- Lead capture CRM + pipeline
- SMS notifications
- Manual lead assignment
Pro
Add SMS lead response and team routing.
$0.025/msg over 2,000
- Everything in Core
- 1 business phone number included
- Instant SMS lead response
- Team texting inbox
- 2,000 messages/month included
- Automation templates
- Manual lead assignment
Scale
High-volume teams with dedicated numbers.
$0.02/msg over 5,000
- Everything in Pro
- 3 rep numbers included + $10/mo per additional rep
- 5,000 messages/month included
- 6-touch auto follow-up sequence
- Review generation automation
- Round-robin rep assignment
- Manager controls + analytics
- Speed-to-lead tracking
Compare Plans
| Feature | Core | Pro | Scale |
|---|---|---|---|
| Instant estimate widget | |||
| All 10 trade templates | |||
| Satellite measurements | |||
| Embeddable widget | |||
| Hosted quote page | |||
| Lead capture CRM | |||
| SMS notifications | |||
| Business phone number | — | 1 included | 3 included + $10/rep |
| SMS lead response | — | ||
| Round-robin assignment | — | — | |
| Team texting inbox | — | ||
| Messages included/month | — | 2,000 | 5,000 |
| Overage rate | — | $0.025/msg | $0.02/msg |
| Dedicated rep numbers | — | — | |
| 6-touch auto follow-up | — | — | |
| Review generation automation | — | — | |
| Manager controls | — | — | |
| Advanced analytics | — | — | |
| Speed-to-lead tracking | — | — |
Optional Add-On Services
Available with any plan — no commitment required
Widget Installation
We embed the estimator on your existing website. Works with WordPress, Wix, Squarespace, Webflow, and more.
Full Website Build
We design and build a complete contractor website with the estimator embedded and your brand applied.
Website Hosting
Custom domain registration, SSL certificate, CDN hosting, and unlimited content updates from your dashboard.
Dedicated Rep Number
Give each sales rep their own business phone number for lead texting. 3 included on Scale, $10/mo per additional.
Need more messages? Additional messages are billed at low per-message rates. No surprises, no hidden fees.
Getting leads is great.
Getting more leads is better.
Let AI run your Google and Facebook ads while you focus on closing jobs. We build the campaigns, write the copy, and optimize weekly — you just approve and watch the leads come in.
AI writes your ads
Trade-specific copy for every campaign
You control the budget
Ad spend goes directly to Google & Meta
One-click approval
Review AI campaigns and go live instantly
Growth
Google Ads, managed by AI
- AI-built Google Search campaigns per trade
- Keyword targeting by your service area
- One-click campaign approval in your dashboard
- Weekly AI optimization — hands-free
- Ad spend paid directly to Google — we never touch it
Elite
Google + Facebook + Instagram Ads
- Everything in Growth
- Facebook + Instagram ad campaigns
- Homeowner retargeting (visitors who didn't convert)
- Lookalike audience targeting
- AI-written ad creative for every trade
Your ad budget is yours. Money goes directly to Google and Meta — we never touch your ad spend. We charge only for AI campaign management.
Frequently Asked Questions
- What's included in every plan?
- Every plan includes the satellite-powered instant estimate widget for all 10 trades, a hosted quote page, the embeddable widget for your website, lead capture CRM with pipeline tracking, and SMS notifications. The estimator is the foundation — it comes standard.
- What do Pro and Scale add?
- Pro adds instant SMS lead response, a team texting inbox, automation templates, and 2,000 messages per month. Scale adds a 6-touch automated follow-up sequence, review generation automation, round-robin rep assignment, 3 dedicated rep phone numbers, manager controls, advanced analytics, speed-to-lead tracking, and 5,000 messages per month.
- Are there any setup fees?
- No setup fees on any plan. You can optionally add our Widget Installation service ($299 one-time) if you want us to embed the estimator on your site, or our Full Website Build ($799 one-time) if you need a complete contractor website built for you.
- What happens if I exceed my monthly message limit?
- We never cut off your messages mid-month. Overage messages are billed at your plan's per-message rate ($0.025 on Pro, $0.02 on Scale) and charged at the end of the billing cycle. No surprises.
- Can I change plans later?
- Yes — upgrade anytime and it takes effect immediately. Downgrades apply at the end of your current billing period so you keep access to features you've paid for.
- Do homeowners see exact prices or ranges?
- You choose — show a price range, a starting-at price, or an exact estimate. Ranges are recommended to reduce sticker shock and set expectations before the site visit.
- What is Rep Routing?
- Rep Routing automatically assigns incoming leads to the right team member using round-robin or custom rules. Each lead gets a dedicated rep who owns the relationship from first text to close. Available on the Scale plan.
- What are Dedicated Rep Numbers?
- On the Scale plan, 3 dedicated rep phone numbers are included. Each rep gets their own number so leads are texted from that rep directly. Additional reps are $10/month per number.