Online Painting Estimates for Contractors
Interior and exterior are different businesses with different pricing — and prep level is where the real cost lives. InstaQuote Pro handles both with separate flows, coat multipliers, and surface condition adjustments applied automatically. Homeowners get a real price range based on their actual scope, and you get a pre-qualified lead with all the details attached.
Setup in 10 minutes · Cancel anytime
$4,500
average exterior painting job value
78%
of painting leads start with online research
3x
more leads vs. phone-only approach
One extra job per month pays for the entire annual subscription.
What's costing you jobs right now
Painting prospects want a price before committing to a call — 78% research online first, and if you don't show pricing, they'll find the contractor who does
Competitors with instant estimates capture 3x more leads from the same search traffic — every week without an estimator costs you $4,500+ in missed jobs
Phone quotes without measurements are always wrong — you either lowball and lose margin or highball and lose the job, wasting everyone's time
Lead forms without pricing convert below 3% — homeowners see them as sales traps, not value, and your paid traffic dollars go straight to waste
What changes when you add instant pricing
Separate interior and exterior flows with independent pricing, scope questions, and prep level configurations
Apply coat count multipliers automatically — base price x coats x condition factor gives homeowners a realistic range
Factor in prep level pricing for scraping, priming, caulking, and repair work that drives the real cost of painting jobs
Offer material tier comparisons for standard, premium, and eco-grade paint with per-gallon rate differences
Deliver instant price ranges with clear scope breakdowns so homeowners understand exactly what they're paying for
Route every submission to your CRM with lead score, project type, condition photos, and contact info attached
Questions painting contractors ask
Can this handle both interior and exterior painting?
Yes. The builder supports separate templates for interior and exterior painting, each with their own scope questions, pricing rules, and prep level factors. You can run them as independent estimators on different pages or combine them into a single flow that branches based on the homeowner's selection. Most contractors set up both in under 20 minutes.
How do coat multipliers work?
You set a base price per sqft for a single coat. The estimator multiplies that by the number of coats the homeowner selects (typically 1-3), plus any condition-based prep factors you've configured. For example, a house needing heavy scraping and priming might have a 1.4x prep multiplier on top of the coat multiplier. The system shows the homeowner a transparent breakdown so there's no sticker shock.
What if the homeowner doesn't know their wall sqft?
The estimator calculates wall area from the home's perimeter and story height — inputs most homeowners can estimate within 10%. For exterior painting, they can also confirm dimensions on a satellite view if a prior siding estimate exists for the address. The system adds a 10% buffer automatically to account for estimation variance. Contractors report this gets them within 15% of their actual site visit measurement.
Start capturing painting leads today
Set up your estimator in under 10 minutes. No tech skills required.
Get Started FreeSetup takes 10 minutes. Cancel anytime.